Budtenders’ WRAPPED 2025
Theo’s all-year favorites, straight from the people behind the counter
If Theo’s budtenders had a Spotify Wrapped, this would be it.
Not just what’s trendy.
Not just what sells fast.
But the products they actually kept coming back to all year long.
We asked our budtenders to look back at 2025 and tell us:
- Their Brand of the Year
- A Sleeper Pick that surprised them
- The product they reached for again and again
- And a few low-key favorites you’d only know if you asked
Ready to find out what’s the winning brand of the year for Theo’s Budtenders?
Oh, it’s coming. No filters. No scripts. Just sweet, sweet, genuine vibes.
Bethina’s WRAPPED 2025
Brand of the Year: FULL TILT
Bethina keeps it simple: consistency is king.
High-quality flower, high terpene percentages, great taste, and those balanced, feel-good highs that don’t knock you sideways unless you want them to.
(Basically: you know what you’re getting, and it’s always solid.)
Sleeper Brand: SOUTHIE ADAMS
The quiet grower that grew on her this year. Sometimes the under-the-radar picks hit the hardest.
Most Reached-For Product: ZZZONKED STRAWBERRY SLUMBER GUMMIES
If Bethina’s grabbing gummies, it’s for a reason.
Sweet, chill, and very much a “goodnight, world” situation.
Haley’s WRAPPED 2025
Brand of the Year: FULL TILT (again, that’s 2 out of 4)
Haley’s loyalty comes from experience.
Bold flavor. Reliable effects. No guessing games.
“The flavor and experience always hit just right.”
Honestly? That’s the dream.
Sleeper Brand: ILLICIT
Illicit quietly earned its spot this year, especially when Haley wanted something dependable but still exciting.
Most Reached-For Product:
ILLICIT FLOWER or SAVVY EDIBLES
Depends on the day. Both understood the assignment.
Repeat Order (a real one): SNEAKY PETE’S KIEF
This is Haley’s joint upgrade.
Adds flavor, boosts potency, burns smooth, and doesn’t overpower the flower.
(Once you try it, you get it.)
Ro’s WRAPPED 2025
Brand of the Year: FULL TILT
Two words, according to Ro: INSANE TERPENES.
Generous flower, consistent quality, and batch after batch that didn’t fall off.
Sleeper Brand: MELTDOWN CHOCOLATE
Plot twist: Ro doesn’t even like sweets like that.
But the cookies & cream bar?
Yeah… she’d double back for it.
Most Reached-For Product: COOKIES CEREAL MILK VAPE CART
Rare these days, but legendary for a reason.
“If I was stuck on an island and could only have one strain…”
Cereal Milk.
IYKYK.
IYKYK Pick: HASHABLES
Ro’s friends already know.
The best value for a 5mg gummy, and somehow she’s always the one bringing them to every function.
Vanessa’s WRAPPED 2025
Brand of the Year: NICHE
Big, fluffy buds.
Loaded with keif crystals.
Wide strain selection.
Vanessa’s take: you really can’t go wrong here.
Sleeper Brands: FULL TILT & KIND TREE
Both earned repeat attention this year, especially when consistency mattered most.
Most Reached-For Product: KIND TREE – TEA TIME
A calm, cozy pick that lives up to its name.
IYKYK Pick: OZONE VELVET CREAM PREROLL
Low-key, underrated, and quietly excellent.
One of those “trust me on this” recommendations.
The Full Tilt Moment
Okay, we have to talk about it.
When three out of four budtenders independently and separately name the same brand as their Brand of the Year, that’s not hype, that’s earned.
Terpene-rich, consistently dialed-in, and reliably good every time, FULL TILT stayed strong all year and never lost momentum. Batch after batch. Flavor after flavor. No weird surprises.
It’s the brand our budtenders:
- Keep recommending
- Keep buying themselves
- And keep trusting when they want something that just hits right
If you’ve been curious about Full Tilt, this might be your sign.
And if you already know…
Yeah. You get it.
Final Thoughts: The Theo Wrap-Up
If Budtenders’ WRAPPED 2025 made one thing clear, it’s this:
The best picks aren’t always the loudest.
They’re the ones people actually come back for.
When we looked at everything our budtenders chose this year, a few clear categories stood out. Not based on hype, but on consistency, enjoyment, and trust.
Dependable Flower
These are the brands our budtenders relied on when they wanted something solid, no guesswork required:
- Illicit
- Kind Tree
Reliable quality, good effects, and flower you can confidently recommend (or grab for yourself).
Surprisingly Good Edibles
The picks that either grew on our budtenders or straight-up surprised them:
- Meltdown Chocolate
- Savvy Edibles
- Zzzonked Strawberry Slumber Gummies
- Hashables (5mg gummies)
Unexpected flavor, great value, and effects that actually delivered? These edibles earned repeat buys.
Go-To Favorites
The staples. The ones that stayed in rotation all year long:
- Cookies Cereal Milk vape carts
- Pete’s Keef
- Ozone Velvet Cream prerolls
These aren’t trend picks. They’re the “I know what I’m getting” choices.
And the Clear Standout
It’s impossible to wrap this up without saying it plainly: FULL TILT was the Brand of the Year. Terpene-forward flower, consistent batches, and effects our budtenders trusted again and again.
Put together, Budtenders’ WRAPPED 2025 isn’t about what’s new this week, it’s about what lasted all year.
Curious which one fits your vibe?
Ask a budtender next time you’re in or check what’s in stock before everyone else does.
